About

Why Narriva

Narriva is inspired by narrative, the belief that behind every data point is a human story. Our work is grounded in listening carefully, interpreting responsibly, and bringing clarity to complexity.

We believe insight is not just about data. It is about judgment, context, and meaning. Drawing on decades of experience across qualitative and quantitative disciplines, we help organizations apply the right methods at the right moment so they can move forward with confidence.

Leadership

Laima Widmer – Founder & Principal

Laima Widmer is a senior consumer insights leader with over 30 years of experience helping organizations understand how people think, feel, and make decisions. Her background includes leadership roles at Citi, Mastercard, Kantar, and Suzy, where she partnered closely with executive teams to translate complex customer behavior into clear, actionable strategy.

She brings deep expertise across qualitative, quantitative, and hybrid research approaches, along with extensive experience building and modernizing insight functions. Known for her thoughtful judgment and collaborative style, Laima works closely with clients to frame the right questions, interpret insight responsibly, and support confident decision-making in fast-changing environments.

Narriva is also supported by senior advisory leadership with extensive experience in brand strategy and organizational transformation.

Experience

Narriva is led by senior insights practitioners with decades of experience spanning financial services, CPG, technology, and research innovation. Our backgrounds include global client-side leadership, agency consulting, and the development of modern insight platforms. This breadth brings both rigor and pragmatism to every engagement.

Our Model

We are a deliberately small, senior-led consultancy. Every engagement receives hands-on involvement from experienced leaders. This allows us to work closely with clients, adapt as needs evolve, and maintain a consistently high standard of thinking and execution.

Start the Conversation

If you are navigating a complex customer or strategy question, we would welcome the opportunity to talk.

Email: laima@narrivaconsulting.com